Product Idea: How to Get Started with a Best Software Development Agency

The best software applications do not begin with the development process, but with the opening.

At the beginning of each new software project, it is very important to delve deeply into what your project goals are, which is realistic given your time and budget constraints, and what the final product may look like.

Some projects are simpler than others - perhaps you are trying to iterate an existing product to add new technological integrations, and you have a fairly clear plan on how to do this. In other cases, you start from scratch: your company needs a product that achieves x results, and everything you need to get it is ready to use.

In this case, we start with an in-depth workshop on innovative engineering to discuss the needs of our customers, how to satisfy them, and even create a rough prototype to understand how the final product will look and feel before investing in the development process. Inspired by design thinking, let's take a look at the steps that we will go through in our workshops on creating new products:

Understand

We begin each new interaction, striving to reveal the main goals of the product and what the end user needs from him. This includes detailed interviews with your company's expert team, as well as observation and discussion with end users of the product you are offering. We want to know what is missing in the existing solutions on the market, and to understand the problems that we solve, both for interested parties in your company and for people who will use it. We do not ask what needs to be built; we ask why.

Conjure

Then, as soon as we have a clear idea of ​​what the problems and needs are, we will begin to brainstorm ideas to solve these problems. This Interaction Design Foundation blog post talks about best practices for effective brainstorming, including:

• Set a time limit - spend between 15 and 60 minutes focusing only on ideas, generating as many ideas as possible before discussing them.

• Start with one specific “problem statement” regarding a problem that you intend to solve with your software product.

• Postpone judgment - do not offer criticism of other people's ideas at this stage; just listen to them.

• Encourage wild ideas - the more out of the box, the better.

• Develop other people's ideas - start saying “and” instead of “but,” discussing the vision of the other side.

• Illustrate your idea - use a drawing pad to draw your plan.

After this session of ideas, we will return with a bunch of ideas (some brilliant, some not so) and prepare them for your review.

Solve

We will probably discard many of our original ideas without attracting them to a meeting with the client, but those who do this will be carefully analyzed and analyzed. We want to know:

• Does this idea fit the needs of your target users?

• Will it be intuitive for them?

• Can we create an effective version within our schedules and budget constraints?

Going through this process, we will ultimately accept one idea and define its required functions to create a minimally attractive product.

Prototype

At this stage, we want to create an earlier version of the product, just to look at its appearance. It can be as simple as sketchbooks on a notepad for sketches, or graphic animations to accurately understand what happens when interacting with the graphics on the screen.

To affirm

Finally, before moving on to the development phase, we will ask various users (including both interested parties and potential end users) to test the prototype and collect their feedback on the process. Does the interface make sense given the intended use cases? Can users easily achieve their ultimate goals? Talk to your testers and get feedback from them about how the product fits their needs. it’s important for us to make sure that both the interested parties and the end users are delighted with the vision of the final product, so we won’t move on to development until we know that we have implemented it.

The transition from the core of the idea to a full-fledged digital product is a complex process, nothing more than the initial stage of development. But if you take the time to make this process right, it can mean the difference between an innovative product that does exactly what you wanted and a mediocre product that is no different from other solutions already on the market that are outdated a few months after launch.

Throughout this process, we focus on a user-oriented approach to ensure that we create a product that is smooth and intuitive to navigate while achieving business goals. And even after the launch of the product, our work is not completed: we continue to iterate, request feedback and update functions in accordance with the needs of users and changing environments. We embrace a culture of innovation from start to finish.

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