SEO for beginners

What does SEO mean?

SEO means search engine optimization, but what exactly does that mean? SEO SERVICES is focused on driving traffic to the site by organic (naturally) ranking search results without paying for traffic through advertising. It is important to develop a strong SEO strategy, because the main source of traffic on the site is search. In fact, Beklinko claims that “60% of all Internet traffic starts with a search on Google.” The main goal of integrating SEO into your marketing strategy is to increase the number of high-quality site visitors by ranking search results while tracking changes to the algorithm and Google updates.

What are the 4 pillars of SEO?

When you think about SEO, you might think that it is difficult because you do not quite understand how it works and what specific tactics come into play. However, SEO is pretty simple when you look at it from a strategic level. Experts should always remember the four key principles of SEO:

1. Technical SEO:

 This is the place to start when it comes to your SEO strategy. Analyzing your site’s technical SEO will help you understand how well your content and keywords can be crawled, indexed, and examined by the search engine.

2. SEO on the page:

 This component resonates a little with the first, because you want to make sure that your content is well structured on a technically optimized site. After you have analyzed the current state of your content, you can start optimizing with keyword research to make it even better.

3. Out of page SEO:

Out of page SEO is also known as building trust or link building. Including links to your site allows Google to better understand how relevant and reliable your content is, allowing you to create strong organic rankings. The late Eric Ward (a.k.a Link Mosses) described link building in a few words: “connect what needs to be connected,” creating content that deserves trustworthy links.

4. Content:

if there is something that you probably already know about SEO, then content is the king. Creating valuable and consistent content on your site allows search engines to get answers to their questions and achieve their goal.

What is the difference between SEO and PPC?

Although SEO and PPC are very different approaches in digital marketing, they work together to achieve the ultimate search marketing strategy (SEM): SEO + PPC = SEM. As we mentioned above, SEO is a natural way to improve your ranking and overall visibility for search engines and search engines using organic content. On the other hand, PPC (pay per click) allows marketers to bet on the ability to show their ads in search results exactly when people are looking for a specific offer. The main difference between the two is that SEO traffic is free and PPC traffic costs money (regular listings on Google compared to paid listings on Google). At IMI, our digital marketing expertise ranges from Earned Media to Paid Media, depending on the strategy you want to create. Find out how we approach quarterly strategies for our customers!

How long does SEO take?

Looking at any marketing result or strategy, anyone who buys a service always wonders how long it will take to see the results. At the beginning, it’s important to remember and express to your customers that SEO is a long-term investment, and ultimately they can become your biggest traffic driver if you take the time it deserves. SEO requires constant attention and is definitely not a one-time thing. Your SEO strategy takes time, planning, and adjustments to achieve and maintain search engine rankings, return on investment, and overall traffic growth. Regardless of whether you plan to redesign your site to make it more SEO friendly, or if you update your target keywords, every change you make can affect your SEO efforts, showing measurable results.

What is the purpose of links?

As we mentioned above, links are what make up an external SEO post. And link building for SEO can be one of the hardest parts of the job. Essentially, you search the Internet for other websites that link to your website to create referral traffic and establish credibility. Although this is a simple strategy, you don’t need any links, you need relevant and high-quality links that show that Google is an authority on a particular topic.

Let's use an example to talk about link building. Let's say you are writing a blog for a real estate brand, and the topic is "the latest trends in the housing market." It is important to use both internal (links to other pages on your site) and external (links to other sites on the same topic). Once this blog has been published and is gaining momentum, now is the time to ignite your link building strategy. Find other related blogs on the subject and start embracing and presenting your content as a valuable blog on the subject. As more blogs and websites share links to your content, Google can better understand who has these privileges.

What is organic matter and how does it work?

When it comes to content, there are two main types. There is content to include readers in the funnel, and then - wide content. Now let's figure it out. Content such as product pages, long content, and white papers is content for a specific purpose. Do you want readers to understand what your business is about, so that they can continue to move through the funnel of buyers, in order to ultimately buy what you are selling. This is what the client wants to hear. They need a clear plan on how content creation will earn them money and how it will affect their profitability. This type of content is a necessary factor for SEO, but in general, the specific content of the product simply does not apply. Google should be included in the strategy.

On the other hand, there is wide content, better known as blogs. This is the material with which the audience interacts, and the type of letter that helps Google better understand where your site should be placed in the search results. When creating content, whether it’s an infographic that helps boost SEO, a blog, or even video, you need to customize your mindset to position yourself as a reader. What will catch the reader’s attention? What type of content will make my site more searchable? What questions should readers get answers to? What type of content is most likely to be distributed? Once you find what your audience is looking for, it's time to fill out your SEO letter, especially with keyword research (which we'll talk about a bit later).

The ultimate goal of content: blogging allows your site to take higher positions in Google’s search results, which increases your visibility and traffic by reaching your target audience at the discovery stage, which allows you to increase the revenue of your business. For more information visit our website HTMLPRO