7 ways to grow your digital marketing agency and increase profits

1. Create a smooth adaptation process

We all know that customers are the key to the success of each agency. The most important step in establishing a relationship between an agency and a client is to make the client registration process as smooth and clear as possible.

From the initial proposal to the kick-off meeting, the excellent initial process leaves a good first impression. This will help you turn interested customers into long-term partners, proving that you have everything you need to advance on a contract. Send satisfaction surveys to your clients to find out which parts of your adaptation process have convinced them to make a deal, as well as areas where you can still improve.

2. Get the right tools and data

Having everything you need helps you make better decisions. As a Digital marketing Agency, technology is an important investment that expands your access to useful tools and key data points. Every agency should look for the perfect integrated system and technology that makes it easier for them to deliver unprecedented service.

Some of the useful technologies for digital marketing agencies include:

• SEO ranking check: Google search console, SEMrush, MOZ

• SEO keyword analysis: Google AdWords, Google Trends, SEMrush, Spyfu

• Digital analytics tools: Google Analytics, Kissmetrics, Adobe Analytics

• Site audience comparison: Google Analytics, Alexa

3. Integrate the conversational user interface into your system

Apple Siri, Google’s assistant, Amazon Alexa and Microsoft Cortana are more and more present in the everyday life of consumers. These interactive user interfaces are designed to provide answers to customers when immediate assistance is not available.

Improving your digital marketing services should include improving the user experience of your customer’s website in accordance with the needs of their customers. For simple questions about a product or a work schedule, a chatbot is a great solution. Thereisabotforthat, Botlist, and Chatbottle are well-known bot search engines that you can integrate into your client’s website.

Thanks to interactive user interfaces, brands can naturally interact with online shoppers and sell even during godless hours.

4. Use artificial intelligence

Today, a personalized marketing strategy is critical to help your customers stand out from their competitors. Artificial Intelligence (AI) is designed to give you just that.

AI is closely linked to machine learning and performance improvement through data analysis with little or no human intervention. In the digital marketing industry, AI predicts what a customer wants to buy, interprets customer behavior and, as a result, becomes the secret to promoting conversions. This can simplify purchase processes, automate reporting, and analyze algorithms to find out what type of audience responds to different products and ads.

Use AI technology to monitor SEO performance, manage profits and provide a personalized experience for your customers and their customers. Provide intelligent voice search tools for better customer service and AI content generators to help optimize your content marketing strategies.

Integrating AI into your agency not only speeds up the process, but also improves the efficiency of your team by providing accurate data that is an integral part of your success.

5. Provide live video marketing packages

Since marketing has become digital, the line between brand and consumer has become increasingly blurred - but for the better.

According to a survey conducted by Live stream and Magazine, 80% of respondents would prefer to watch a brand's video than read a blog post, while 82% would prefer the video to social media posts. In particular, live videos are currently outpacing the growth of other types of online videos, giving brands a 113 percent increase in ad views.

Almost every social media platform connects to live video and often adds new features to its system. Susan Pivert says the beauty of live video is a human component. It simulates personal conversations and activates feelings, providing viewers with real-time interaction experience. Providing this service to your customers allows them to build closer and closer relationships with their audience.

6. Optimize Your Own Website

Part of your job as an agency is for Google to host your customer’s website. By improving your customer’s website, however, you may have overlooked the importance of maintaining and strengthening the SEO of your own website. Website quality content is important to provide valuable information to your customers, especially in the decision-making process.

Have your team run monthly checks and reports on your business site to make sure your Search Engine Optimization Services is always up to date. Create targeted keywords and make sure your content uses them to drive traffic and sales.

7. Create case studies from your successful clients.

Based on our research, customer case studies are one of the most popular self-promotion strategies used by marketing agency executives.

The survey showed that a whopping 62.6% of respondents voted for case studies to be effective in attracting potential customers. Plus, they are pretty versatile. They can be used as email advertising campaigns, act as leading magnets on websites and serve as assets for your sales team when making deals with partners.

Digital marketing agencies can talk with interested participants and tell their story to future customers. Based on accurate data, a case study is one of the ways to gain the trust of a potential client and increase sales in the shortest possible time.