The Driving Forces Behind Digital Transformation



As we move forward, the average age of businesses is also decreasing. The half-life of companies is decreasing. If Ali had 500 P & S in 1935, the company was 90 years old. We are now 18 years old. Barton said at the Second World Economic Summit that the company halted the operation every two weeks. But why are these big companies ceasing to exist? International companies must transform their way of operating by digitizing each business unit in order to remain competitive. What distinguishes modern industry is its massive consumption of very low production ... it is so inefficient that it is beyond imagination!
It is important to keep in mind that each company has its own goals and challenges in terms of digital transformation. In this blog post, we will explore the driving force behind this trend and what companies can do to adapt their business to future technologies. Technology has changed everyone's core business. These are paid data. Every day we collect more data than in the last 2000 years. About 95% of this may be useless, but we are working to improve its use more and more. We are also seeing significant improvements in IT capabilities. With 3,500,000,000 people connected,

What’s the driving force behind digital transformation?

1. Strategy

When discussing the issue of digital transformation, most people focus on the technological aspect due to the speed with which technology evolves. This, of course, makes people think that technology is the main driver of digital transformation, but a survey has revealed that this strategy, not technology, can create digitally converted companies.

2. Customer Expectations

Today's customer is more sophisticated and hopes to experience a highly personalized and consistent channel. Our companies such as Amazon and Netflix are responsible for raising consumer expectations.

3. Speed

Many attribute the success of the Internet to two principles: the Moore Law and the Metcalfe Law. These two principles dictate that technological change occurs non-linearly, while companies continue to think linearly. In other words, companies that respond to change can never meet the needs of consumers for quick marketing.

4. Artificial Intelligence (AI)

Artificial intelligence is perhaps the fastest emerging priority in digital transformation. This can be attributed to the growing popularity of chat interfaces like Apple Siri and Amazon Alexa. Forrester analysts say that AI systems have five components:
1. Detection
1. Components that receive input data.
2. Understand
1. Components that characterize the meaning of the data.
3. Analysis
1. Components that use algorithms to achieve a logical response.
4. Orientation
1. When necessary, the system is achieved with human beings for the certainty of the response.
5. Work
1. Connect the response to the user or take action.
Digital transformation is not just about digital technology; Let's take a look at the basics of digital transformation.

What are the key components of digital transformation?

The road to digital transformation can not happen overnight.

There are 5 building blocks of digital transformation.
1. Operational Backbone: A set of integrated and shared systems, processes, and data that ensure the efficiency, reliability, and transparency of processes and transactions.
2. Digital Platform: A repository of business, technology and data components that facilitate rapid innovation of new offerings and enhancements.
3. Customer Knowledge Sharing: Organizational knowledge of the types of digital offerings that customers want and are willing to pay.
4. Accountability Framework: Clear ownership and coordination among a growing number of presentations and digital components.
5. External Developer Platform: A digital platform enables the ecosystem of partners to contribute and use digital components.

Roadmap for Digital Transformation

We have been in an era of transformation for many years, but the situation continues to grow more rapidly than ever with the acceleration of change. It is difficult for business leaders to develop a digital transformation plan. The first step is to recognize that technological change is constantly occurring all over the world. Then create a roadmap for your organization and check the status of your company. Mackenzie gives us ten guidelines and three steps to follow:
Step 1 - Define the value
1. Obtain the commitment of senior management
2. Set clear goals and ambition
3. Safe investment
Step 2 - Launch and accelerate
1. Start the lighthouse projects
2. Name of the high caliber launch team
3. Organize to promote new ways of agile work.
4. Cultivating digital culture.
Step 3 - Sizing
1. Sequencing initiative for quick return
2. Capacity building
3. Adopt a new operating model.


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