How To Optimize Your Content For Google Search



Every company knows how important it is to position themselves well in the search engines. Whether you serve B2B or B2C, your industry, or your budget, you know that the first thing your audience does when you are looking for a solution to your business headlines problem is to look for it with Google or Ping. However, it is not uncommon to see that the algorithms that determine classifications are beyond understanding, but simply not true. Search engine optimization is a tactic that is available to all companies, no matter how small or old.
An important step you can take to improve your company's website is to start a company blog. However, as with everything, you will need to understand how to do it properly to make it worth the effort. Don't worry, I'm here to help you: These are the pillars of SEO that should apply to every blog you write to make sure they make the biggest difference in your search rankings:
When choosing your blog domain name, there are a few things to keep in mind.
The first is that this name cannot (easily) be changed later, at least not without sacrificing at least some of the brand that would have been developed at that time. Because of this, if you are linking your blog to an existing trademark, be sure to share the name. If you are just starting out as a businessman, it's a good idea to consider what your brand will be, if you are likely to have one in the future. If you're not sure? Look for something unique and communicate some unique feelings, values, and qualities of status that you plan to write for.

Some technical tips for your blog domain name:

• Including your keyword in your domain name only helps if it makes sense for your brand. Don't force this, or you can even be punished
• Resist the desire to split with dashes. SEO corrupted scripts and also make it difficult to write from memory.
• Make sure your name is not similar to the one you are, or you will sacrifice your SEO for them.
If you start your blog with a solid foundation, a great name, you will have an advantage in many other companies.

Decide which keywords to focus on

I always like starting every big project with a solid plan, including one that is a series of small projects, such as daily or weekly blogs. The best way to get started is by choosing the keywords that you will be directed to first, before writing any actual drafts.
While the keywords you choose depend on your industry and topic, knowing which keywords will make the most sense will follow a similar pattern:
1. Look at your competitors to see what your target is
2. Decide what will be different: What will make your content special?
3. Decide on the keyword budget and "buy" accordingly.
Keywords are a big part of how to categorize your blog: make sure that once you've chosen it, remember to use it.

Create great content

The final SEO portion is reduced to create high quality content. Technically, this means keeping the keyword density between 2% and 4% in each post, including photos and videos whenever possible. The last "important" technical advice is to encourage other sites to link to their publications, which helps to develop domain authority.
But what is much more important is that you are generating high quality content. It is important to make sure that your blog can be read using search algorithms, but make sure that when humans read them, they find their value in them; in this way, users will want to consult with them and what will make their blog successful. It will be very difficult to get any other site to link to you if you do not invest in high-quality text, images and videos, and a high bounce rate (when users leave after 30 seconds or less) caused by disappointed eyes is the path to landing in search rankings .
At the end of the day, your site is for humans, so focus on your needs and provide value. Be an obsessed reader and make sure that all your efforts revolve around providing an excellent experience and will keep track of the numbers.
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