How to Make a Website That Fits Your Needs and Goals

There is no doubt that designing a website is a challenge. Wanting to learn best practices is an overwhelming task - there are many, and it's hard to know which ones concern you. To meet this challenge, some small businesses are turning to other sites for inspiration, but this can pose their own set of problems, as shown below. 

So, how should you create a site that meets your needs?

Looking for Inspiration

It's impossible to be completely unique with your website. This would also be impractical: users would have trouble navigating the site if the main elements were not where you normally found them.

However, it is always important to find a balance between inspiration and copy. If your design is too similar to another site, you will encounter a number of issues, including legal issues, a lack of branding, and a more complicated design than necessary.

The most important problem with copying a site is that it will fail to achieve its goal. Only by designing every aspect of your site with your needs and goals in mind will you maximize traffic and conversions. To get experts help do click here Web Development AgencyDubai UAE

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How to determine what your site needs

A better way to approach the process of designing a website is to consider your needs and goals. To do this, it is necessary to think about the purpose of your website, its use and its use.

Goal

The probability is that your website has multiple goals. But among these, you must have a primary goal. It may be to gain sales (an ecommerce site), send customers to your home (physical business), receive reservations (service sector) or something else. You must create a design that leads users to achieve this primary goal.

Once you have determined the main purpose of your site, think about your other goals. These may include a reduction in the bounce rate, sending more users to your blog, increasing the number of free trial registrations, or getting more information out of more people. users of your services. Think about how your design will take into account your secondary goals.

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Your audience

The next thing you need to do is determine who you want to interact with your site. It means having a clear idea of ​​the composition of your clientele. At a minimum, you need to know the key demographics of your audience, including age, gender, location, occupation, interests, and mastery of technology. This will determine a range of factors, ranging from the amount of information and the number of images on the pages to the tone of the voice and the use of technical terminology.

Navigation habits

Whatever your business, you want users to be able to use your site from anywhere and on any device. This means that you must have a mobile web design. It's also essential to use a responsive design for SEO - Google penalizes sites that are not compatible with mobile devices.

In addition, it's helpful to know exactly how many people in your audience are accessing your mobile site and how often on a desktop. This will influence aspects like style, type and length of content.

Branding

One of the goals of every website is to strengthen the brand image. Simply put, it means infusing your design with branded colors, adding a logo, and using the same font used elsewhere on marked material.

However, that goes further. For example, when thinking about a design idea, you need to think about how it relates to your brand. It can be easy to become familiar with new trends, but you must avoid anything that is incompatible with your brand image.

In addition, remember that every user action on your site is an interaction with your brand. These interactions determine how users perceive your business. Determine if your goal is to be welcoming, professional, technology savvy, helpful, informative, encouraging or otherwise.

Sales funnel

In an ideal world, users would make a purchase or order a service almost immediately. This may be the case for companies offering inexpensive offers, but many companies have much longer sales funnels. The design of your site should encourage users to buy considering the length of your sales funnel.

For example, if users need a lot of information before they can make a decision, make sure you provide them with the information they need. Bring new visitors to content that will help them better understand their own needs and then show them why your offers are the best solution. If you need to use email marketing to maintain leads, make sure users see popups or CTAs for premium content.

However, if customers are likely to visit your site because they want to make a purchase, you should simplify them. Create a design that allows users to easily find and find the offers they want. Offer suggestions based on what users see and simplify the ordering process as much as possible.

When you consider your needs and goals, ideas from other sites that you can use and the best practices that interest you become more obvious. Moreover, nothing is ever engraved in stone. 

In fact, you must constantly make minor changes as this is the only way to get a design that will appeal to your customers and maximize results. Contact us and trust our expertise to get you in tune at

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