CONTENT MARKETING How AI and Machine Learning are Changing the Way We Approach Marketing

The future is coming and it will revolutionize the marketing industry. Marketers must be prepared for the impact of Machine Learning (AI) and Artificial Intelligence (AI) by becoming part of this intelligent and interconnected digital world.

Although the concept of AI has been talked about for a while, advanced analytics and the next generation of customer service are finally becoming a reality. According to research projections, by 2020, 85% of customer interactions will not involve a human agent.

Best Software Development and Digital Transformation Agency

But one could say that chat bots have already successfully replaced customer service representatives around the world. In 2017, 34% of consumers preferred this type of customer service. Chat bots are part of the AI ​​revolution, and they are everywhere.

In fact, many initial interactions between an organization and a consumer are handled via robots. These programs are designed to respond based on the keywords provided. They do it at lightning speed and at a lower rate than employees. It's a win-win solution for thriving businesses and eager online customers.

However, this is not the only change in business practices that is experiencing major optimization. Digital Assistants and other cutting-edge technology solutions that used to be science fiction are bringing us even closer to the limits of marketing.

How? With relevant content, greater marketing reach, new market opportunities and an overall evolution of communication with technology, customers, brands and services.

What does AI and machine learning really represent?

Artificial intelligence and machine learning are two different terms that are often used interchangeably. Artificial intelligence is a much broader concept of intelligent machines, but machine learning is only one of the characteristics of its capabilities.

 In other words, artificial intelligence is a machine capable of applying what is called machine learning and using it to solve complex problems alone.

In the early stages of development, ML stands for the learning process that a machine performs without explicit prior programming. This special technique of ML is called deep learning and involves an artificial network of neurons that mimic the functioning of our brain. To put it simply, we can give a bunch of data to a machine and see how it learns on its own.

A neural network system is designed to receive and process information in the same way as the human brain. The machine can learn to recognize patterns, make statements, and provide more accurate estimates based on the data provided. But this is not the end.

Best Software Development and Digital Transformation Agency

Another important aspect of artificial intelligence is the option of human collaboration with machines. With Natural Language Processing (NLP), we can benefit from seamless communication and interaction between people and electronic devices, such as the one we share with Siri.

Technology is evolving to the point that devices can now learn to communicate with us on an organic and natural level. After all, the goal is for computers to reach a human understanding of languages ​​and text. And once the goal is achieved, they will not only understand, they will also draw their own conclusions, summarize and communicate naturally.

Remodeling the Marketing Arena: What Can Marketers Expect?

How will artificial intelligence technology make a difference for marketers? In the coming years, the industry will face a significant change in terms of personalization and relevance. In the face of growing customer expectations, companies will need to implement more innovations that will transform their interactions.

"Responding to customer expectations in the new decade means moving from a" customer centric "to" customer engagement. "This deliberate transformation requires a fundamental shift in how B to B businesses think, act and collaborate.

To meet customer expectations, businesses will need all the help available. Why? Because by 2020, consumers will become key brand differentiation. The buyers' satisfaction with the products and services will make them loyal.

AI will empower marketers by opening doors to lucrative market opportunities and better customer relationships. From bespoke marketing campaigns to interactive web design and extended digital advertising platforms, AI promises to increase brand competitiveness by conquering vast amounts of data and expanding strategies. marketing to new heights.

AI & IOT Solutions Agnecy Dubai UAE

Examples of IA and ML technologies in marketing today

The AI ​​in marketing is already behind the scenes decisions of many marketers. In fact, Marketing Automation Insider's research suggests that marketing automation has become a $ 1.65 billion industry over the last five years.

Despite the prevalence of AI, 63% of people still do not realize they use it daily. However, this does not deter companies; 68% of CMOs reported that their companies had incorporated or planned to integrate AI into their operations. And 55% of companies expect AI to have a greater impact on marketing and digital communication than social media networks.

Some brands understand precisely the power and benefits of artificial intelligence systems. A pioneer of artificial intelligence, Google used Rank Brain's artificial intelligence algorithm to find relevance in the huge amount of search queries of 2015. This is the perfect example of how the treatment Natural language could allow marketers to navigate between large data and relevant content.

In addition, grid web design is also part of artificial intelligence technology. It is often used to automate sites with smart image recognition, cropping, and algorithms to create a custom landscape that changes over time as you add content. Imagine a website that is emerging on its own. It sounds scary and tempting at the same time, does not it?

Artificial intelligence algorithms can do a lot more. They can also touch and affect product prices. By using machine learning, marketers can determine the ideal price based on price and sales trends, storage capacity, and other factors specific to the business. Better yet, the AI ​​can provide critical information to entrepreneurs; including how and why the customer can get in touch with the business.

Best Software Development and Digital Transformation Agency

Let's not forget that detailed information about customer behavior and preferences leads to personalized targeting of ads. The deep learning approach benefits marketing through better data analysis, which can show how users have responded to previous and recent digital ads. "Deep learning [is] able to handle more signals for better detection of user behavior patterns."

Machine learning can also help you optimize your product catalog, improve lead conversion, strengthen branding, and increase the chances that a user will click on the ad. AI will bring customers and marketers together more than ever before, and the public will not think about it; their efforts are considerably reduced because their actions are anticipated.

The Main Fronts on Which AI Will Have an impact on Marketing

Artificial intelligence in marketing is growing and with it the future of marketing. We will therefore review all branches of marketing intelligence that will be transformed, knowing that each application will have significant consequences for marketing managers and the customer journey.

Build a Reputation in Social Media

The most popular strategy for building a positive business reputation is based on social media platforms. Facebook, LinkedIn and Twitter are now common channels for marketers to raise awareness and monetize their products and services through ads.

However, these platforms have begun to look at how users perceive advertisements, which has led to the use of artificial intelligence algorithms to feed news feeds based on consumer preferences. This is good news for enthusiastic marketers, who can use this data to create ads that customers will respond positively.

AI Content Development & Content Curation

In addition to informing and supporting smart marketing decisions, some artificial intelligence functions can also generate content to attract customers to the website. For example, in 2016, the Wordsmith program generated more than 1.5 billion content, up from 300 million in 2013.

The writing system can efficiently track data and language structure to generate human-type articles. While content is primarily focused on data reporting, marketers, especially those in finance, can benefit from market reports provided by the AI ​​program.

AI & IOT Solutions Agnecy Dubai UAE

Nevertheless, the curation of AI content is there to help involve more customers. With this technique, brands can better entertain their visitors by presenting them with relevant content.

It's also an excellent subscription management strategy, as recommendations improve as the number of users increases. How?  Through the use of machine learning algorithms that memorize the stop of buyers and analyze trends.

Automated Marketing

How can marketing automation help sales? AI technology measures success and ranks sales based on prospects for prospect conversion.

Marketers who use machine learning and artificial intelligence algorithms for sales will have access to customized marketing programs, enhanced email campaigns, and the addition of a master dashboard. AI systems will therefore change the current market and marketing efforts in general.

AI & IOT Solutions Agnecy Dubai UAE

Personalized Experience on the Web and Applications

Online shoppers are always looking for transparent and innovative businesses, but beyond a clear message and an interesting site design, responsiveness is what matters most. By applying the predictive artificial intelligence model, customers can benefit from quality customer service with quality content on all fronts, including the web and applications.

AI & IOT Solutions Agnecy Dubai UAE

Loyal customers will have more in-depth information about the products or services they are interested in, while new visitors will have access to informative content that will be of interest.

AI Marketing Email

As mentioned earlier, AI can help optimize e-mail marketing. By applying the knowledge generated by artificial intelligence technology, marketers can discover a subscriber's tendency to buy certain products and then present the most relevant products to the consumer. Once the newsletter is open, the e-mail displays the offers, products and potential prices offered by the company.

Predictive analytics

Marketers will finally have accurate information and forecasts on which to build productivity. Although the propensity model is as successful as the data it processes, this type of support could help organizations stay ahead of their competitors.

Predictive Artificial Intelligence technology will pave the way for new marketing concepts and shape the design of advertising campaigns. Price forecasting, lead conversions, repeat purchases, trends, etc., will become the new marketing standard and the main formula for increasing revenue.

Programmatic advertising

Programmatic marketing can use prediction and machine learning algorithms to efficiently target ads to the largest and most loyal customers. However, not all social platforms are safe for your ads. Since Google has been scandalized by a security network because of ads from certain companies appearing on questionable websites, marketers are now paying close attention to the publication of ads.

But AI can help increase network security by recognizing suspicious sites and removing them from the channel list. In other words, artificial intelligence in programmatic marketing can tell marketers the best options for placing their targeted ads.

Trends in AI and Machine Learning for 2018

Although evolution is just beginning, we can expect AI results to evolve continuously. The next generation of customer service and marketing will dominate the industry until more marketers make the jump and join the revolution. AI will support multiple applications in the future.

Machine-man interactions

Machine learning will not stop with robots. In fact, they can only be smarter and help marketers conquer their customers by delivering the right content at the right time. As machines can predict the subject of the conversation, it will be easier to resolve any complaints or problems that users might encounter.

Unlike traditional conversations and voice / text communications, AI will enable a new form of collaboration. Microsoft is already exploring the potential of so-called "multisensory" communication that integrates senses such as sight, touch, sound and gestures.

Recognition of images by Social Media

Visual aids are the most important part of any marketing strategy. Did you know that publications with images are 2.3 times more likely to engage Facebook users? Not to mention that tweets with images receive 150% more retweets than just text. However, it is not enough to have an old image. The trick is to find the most compelling photo, which can be a challenge for marketers.

Using AI solutions, marketers can find the needle in the haystack and tailor their commercial images to consumer preferences. By examining the specific characteristics of the image, artificial intelligence tools can detect the form that works for viewers, which can help companies to inspire confidence in their customers.

Customization in Customer Service

Marketing software technology is very popular and businesses of all sizes are using it to become more personal with their customers. However, this may not be enough for the future of customer service because things are about to become more personal.

Instead of push notifications and e-mails, machines will dig deeper and learn what's right and what's not working for a particular buyer. The entire customer journey with the brand will be tailored to each individual to build closer relationships with the target audience.

Artificial Content

Because AI can manage big data, learn from information, and generate content, it can guide marketers toward better lead tracking and targeted micro targeting. Similarly, AI will also contribute to content creation, which can reduce costs and give brands a competitive advantage.

By understanding and incorporating the human element into the brand's history, artificial intelligence will integrate seamlessly among individuals. The only difference is the creativity and innovations of the company that can push the limits.

Conclusion

The focus is now on consumers - customers want innovations and better relationships with the business world. With a prognosis of data more accurate than ever, AI will finally connect businesses to the impatient public.

In addition, AI & IOT Solutions Agnecy Dubai UAE will automate various marketing technologies and help return market relevance. With the content generated, in-depth analysis of human behavior and language, and machine learning capabilities, the AI ​​will become more than just a tool to support business growth. it will be part of our culture.

The possibilities are endless, breathtaking and beyond our imagination. Marketers must remain vigilant because AI technology is being used more and more every day. In any case, the future is bright and we can expect many changes in the coming years. 

So, if you want your business to continue to thrive, get ready to communicate with robots and automate your marketing as quickly as possible Best Software Development and Digital Transformation Agency